(LifeSiteNews) — One of the makers of COVID-19 vaccine advertisements for the provincial government of Saskatchewan has admitted to playing on people’s “base potential fear” as a way of promoting the novel injections.
“We strategized that if someone’s vaccination status began affecting their social life, travel plans, or entertainment, that could be the final motivation needed to get on board. So, we tapped into a base potential fear of this group: the fear of missing out,” wrote the Brown Communications Group, which made COVID-19 vaccination advertisements for Saskatchewan’s Ministry of Health, on its website.
Under the subheading “The Challenge,” Brown explained that the agency “needed residents to help fight against COVID-19 by getting vaccinated – but a significant portion of 18-39-year-olds were still straggling behind.”
“At the time of the campaign, those who feared COVID-19 and those who were community-minded had already received the vaccine. That’s why appealing to our audience’s altruism or sense of greater good wasn’t going to be effective,” the agency added under the subheading, “Our Solution.”
Under the subheading “The Work,” Brown Communications Group outlined just how it “tapped into” this “base potential fear.”
“We produced two videos, one featuring a tailgate party of [Saskatchewan Roughr]ider [football] fans, and another of a house party,” the group said. “Both videos showed a comically sad unvaccinated person who was excluded from the party.”
Continuing, the ad agency wrote, “A bright and over-the-top video was also used to create a range of static ads, from Facebook posts to billboards. Our media team took a mixed approach to make sure we had exceptionally wide coverage – we needed to reach everyone in Saskatchewan, after all.”
While preying on the fears of citizens as a way of coercing them into taking a potentially harmful, experimental injection may seem alarming, this is not the only time the Canadian government or its affiliates took a deceptive approach to promoting the jabs.
Earlier this month, it was revealed that a secret 2021 memo from Trudeau’s Privy Council Office showed the government was aware of “adverse effects following immunization,” and instead of sounding the alarm attempted to devise “winning communication strategies” to “maximize public confidence in the government’s COVID regulatory regime.”
The memo even suggested manipulating the statistics surrounding COVID jab deaths and injuries through wordplay, such as stating the chance of a particular injury “is one in a million” instead of “it has happened five times.”
Despite government insistence that all Canadians take the shots, the Public Health Agency of Canada’s own database shows that over 10,000 “serious” adverse event reports have been filed after immunization, including 442 reports of death.