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May 12, 2020 (LifeSiteNews) – Even in a world as uniformly left wing as Hollywood, Netflix’s wokeness stands out, from leading the pro-abortion mob against Georgia to controversial productions such as The Two Popes.

But one of the most pervasive manifestations of the streaming platform’s priorities is its glut of LGBT content. “LGBTQ” is a specific searchable genre, and one 2017 list counted a whopping 57 shows on the platform featuring gay characters.

Naturally, not everyone is impressed, as evidenced by this tweet going viral last week:

The visual apparently resonated with enough people that Netflix’s social media team felt the need to respond in the most condescending way possible:

“Every person is necessary” is certainly a lovely sentiment (if a little hard to swallow coming from a company that was outraged by a state deciding all of its people deserve a chance to make it out of the womb). Here’s the thing, though – fictional characters aren’t people. 

Saturating your programming lineup with gay or transgender characters – to the point where the American population that consumes this stuff overestimates what percentage of the country is actually LGBT – isn’t an affirmation of LGBT humanity or equality. It’s pandering, a statement about who matters the most to you. It’s trading one type of uniformity for another and calling it “diverse.” 

And it’s a perfectly natural reaction for viewers to roll their eyes at – or worse, become bored by – having the same theme beaten over their heads with every other series. To be sure, the decision to cater to the LGBT community and social-justice crowd to the exclusion of the mainstream is Netflix’s prerogative … but the company would do well to ask itself whether it really thinks demeaning the customers it alienates is a viable strategy for long-term growth.

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Calvin Freiburger is a Wisconsin-based conservative writer and 2011 graduate of Hillsdale College. His commentary and analysis have been featured on NewsReal Blog, Live Action, and various other conservative websites. Before joining LifeSiteNews, he spent two years in Washington, DC, working to build support for the Life at Conception Act with the National Pro-Life Alliance, then worked a year and a half as assistant editor of TheFederalistPapers.org. You can follow him on Twitter @CalFreiburger, and check out his Substack: calvinfreiburger.substack.com.